When the best of us steps up, our nation stands a little taller


Emotional story of Canadian kindness and inclusiveness takes going viral to a new level.
253 Million unpaid views, and 4.1 million shares.


“This is a heartwarming ad to promote #inclusion! Well done, @CanadianTire!”
Paralympic Games (@Paralympics)

“Well done @CanadianTire Great example of #sport #omnclusion. @ParticipACTION #children #disability #basketball”
SCIAction Canada (@SCIActionCanada)