Overview
Play, physical activity and sports are not a trivial matter when it comes to a child’s development. Play is vital. Yet the cost of participating in organized sports, like hockey, is on the rise.
So Jumpstart Charities and Hockey Canada Foundation started The Big Play, a three-year program to bring 30,000 kids into hockey who otherwise couldn’t afford it.
To launch the campaign at The 2015 IIHF World Juniors, we created a TV spot, a webpage, content for social channels, arena signage and a Twitter activation program. TSN tweeted the best moments of the World Juniors hockey matches with #BigPlay that featured a pre-roll with Connor McDavid talking about raising funds for Jumpstart.
Results
- Results coming soon