cleansheet and partners created the most inclusive musical collaboration in Canadian history for charity.
We asked Canadians from coast-to-coast to submit their favourite Canadian sounds. Snow pants swishing, bacon sizzling, lobster claws cracking. Then we gifted the sounds and sentiments to Canadian musicians so they could create music rich in meaning, filled with sonic memories and experiences. Together we created the most inclusive musical collaboration in Canadian history.
The CanadaSound album launched on Feburary 14, 2018 and featured original works from two JUNO Award Winners, four JUNO Award Nominees, a multi-platinum artist and inspiration from 1000s of everyday Canadians.
We promoted the album online by giving everyone’s favourite Canadian sounds – like snowballs hitting cars, chopping wood and sizzling bacon— the red carpet treatment, turning them into the celebrities.