Eastlink empowers Canadians with cable, Internet, telephone services and even security. As a leader in the industry, they’re always on the cusp of new technology. But when it came to growing their customer base, they needed a campaign that would showoff the sophistication of their latest innovation and have the heart to match. So we showed the humanity behind the desire to stay connected. And with it, the promise that wherever people needed to come together– from community film nights to parents face-timing with their kids overseas – Eastlink would be there to make the link.