Cleansheet Communications, a Toronto advertising agency, pivots nimbly in uncertain times to announce 14 new business and organic wins
In particularly challenging times for business, one independent Toronto-based, creative advertising and digital agency, cleansheet has reinvented how it does business and put together an impressive string of new business wins across an equally impressive variety of clients.
In the past 6 months, cleansheet communications has competitively pitched and been awarded business or grown existing accounts such as Lysol, Imperial PFS, Ontario Heritage Trust and Beau’s Brewing Company.
“We’re extremely proud of this accomplishment”, says Neil McOstrich, Chief Storytelling Officer at cleansheet. “In arguably the worst of times, our people found the best of themselves, dug deep and inspired trust in all these clients.”
The breadth of the clients’ needs stands testament to the nimble attitude that has marked this impressive run. Assignments include work across Canada and the US, product development and CRM, brand platform development and research, design and content production, which has delivered almost 200 pieces in the past few months alone. Cleansheet developed new ways to execute brand workshops and qualitative marketing research online, and pivoted video and content production to social distancing processes for video and radio which included close client collaboration, yielding outstanding results.
“This economy has really forced us to bring innovative ideas across the board”, echoed Catherine Frank, Co-Founder and Chief Strategy Officer at cleansheet. “We found ways to bring our deeper projective research online and our production department adopted Ministry of Labour protocols to deliver our clients’ essential messages. Both speak to the many ways we innovated to help clients find success in uncertain times.”
In bringing these assignments on board, the communications agency is proud that their existing clients have not suffered for this new business, but in fact received sales-inducing and share-stealing work themselves. “This was super important to us”, says McOstrich. “Our existing clients have been so empathetic to us in 2020 and we can think of no better way to say thanks than to give them great work.”
As 2020 draws to a close the marketing agency feels truly grateful, much as it believes it’s approach of staying flexible and optimistic bodes well for 2021. Says Frank, “The new year is a clean sheet, our agency is called cleansheet. So where better to start if you’re looking for a fresh perspective?”
You can learn more about cleansheet here.
About Neil McOstrich
As Co-Founder and Chief Storytelling Officer at cleansheet communications, Neil leads the creation of brand ideas people simply want to be part of, like famous platforms such as Canadian Tire’s We All Play for Canada and the viral film within it called “Wheels” that has been viewed over 300 million times. This in turn explains why many of his clients, as true collaborators, have been acknowledged with Marketer of the Year honours.