How do you save something as big as the planet?  Why, one little kindness at a time, of course!

UNESCO had identified 17 Sustainable Development Goals that could, quite literally, save our troubled world.  Their common denominator…human kindness makes this all more achievable.

So, when asked to promote an event as big as World Kindness Day, we went small.  Reminding people that the sum of tiny kindnesses, like saving a ladybug or picking up trash, really could make a big difference.